• Consumers prefer more visual content: If your content is broken up by engaging photos, people are more likely to read it — and remember it. Three days after hearing about or reading information, people remember just 10% of it; but they remember 65% if the information features a good image.

​

• Unique photos rank better than stock photos: Google favors original content, and that includes photos. If your website features the same stock photos that are seen all over the internet, your website could be taking a hit.

​

• Quality photos make you look more professional: People expect credible websites to have high-quality photos. Low-quality photos (or a lack of photos altogether) may be the last straw that prompts a potential customer to go with a competitor.

​

• Photos influence your branding: The imagery you use helps you connect to your audience and establish brand recognition, meaning that taking the right kind (and quality) of photos is crucial.